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Chanel ha pensato ad un’idea innovativa per il lancio del suo nuovo profumo, ‘’Eau Prèmiere’’ inscenando l’evento in un appartamento privato a Parigi.
Chanel ha reclutato l’acclamato designer di set, finestre ed interni Jean-Marc Gady per creare un suggestivo evento per gli ospiti, una ‘’scenografia’’ che abbia il compito di presentare la nuova fragranza ed il patrimonio del marchio. Gady aveva già creato ambienti per nomi come Louis Vuitton, Moet & Chandon e Apple.
Questo designer ha trasformato l’appartamento in un set, dove gli ospiti sono stati incoraggiati ad esplorare come l’evento ha avuto luogo. Mentre si poteva giocare con i tester degli spray, una fontana spruzzava gocce del nuovo profumo nell’aria in modo tale da toccare dolcemente i sensi. La serata è terminata con l’inaugurazione di fotografie a formato gigante delle principali icone Chanel durante tutti questi anni, da Marilyn Monroe a Nicole Kidman  ENGLISH PLEASE!
A glass of expensive champagne on a swanky rooftop bar just doesn't cut it in the competitive world of product launches, which are all vying for VIP attendees and press coverage.
Chanel decided to think outside of the square for the launch of the brand's new perfume, ‘Eau première,’ staging the event at a private Parisian apartment. Chanel recruited acclaimed set, window and interior designer Jean-Marc Gady to create an experiential event for guests, a "scenography" tasked with bringing the new fragrance and the heritage of the brand to life. Gady has created spaces for the likes of Louis Vuitton, Moet & Chandon and Apple.  The designer transformed the apartment into a set, which guests were encouraged to explore as the event played out. While they played with artfully arranged test sprays, a fountain sent drops of the new fragrance into the air, sweetly permeating their senses. The evening ended with the unveiling of large format photographs of Chanel's iconic "faces" over the years, from Marilyn Monroe through to Nicole Kidman Matteo Sormani - Via Coolhunter
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